How to write copy for the web

As most web pages are found via a search engine you need to know how to write copy that appeals to visitors AND search engines.

In this tutorial you will learn how:

• Headlines make a difference
• Why images are important
• Top search engine writing techniques

So why is this important? Because it means that your readers have been looking for you, or someone like you. Internet consumers have an objective in mind. They are task-oriented. They are searching for a particular product, service or specific information …