New here? The very best resources on the web for real estate marketing & social media, including Facebook, YouTube, Twitter & WordPress blogging ..

Just what are Facebook'ers thinking with Smiles?

There are lots of valid ways for Facebook friends to communicate with each other, but are smile, gift and cute animal requests going to help you stand out from the crowd?

It sure is cute, but I feel somewhat deluged - I just recently received five within a few hours of each other and two were from the same person within a couple of minutes!?!

goodness gracious Not the best way to interact on Facebook

These applications make it seemingly very easy to participate in social media, but let me be blunt -

It's too impersonal to make a meaningful interaction.

Let's face it if you have over 500 friends on Facebook (unless you are a genius at communicating) many of these people can be classed as acquaintances. If you are a real estate agent these acquaintances may or may not be future clients.

So will a cute doggy picture and an invitation to send something back create a relationship with an acquaintance that will lead to business or future referrals?

This begs the same question framed another way: "Are you more likely to do business with someone because they send you ridiculous Facebook gifts?"

I don't think so – AT ALL ..

In the offline world would you actually sent a cute doggy, or even a postcard of one to acquaintances and expect them to respond favorably?

I don't think so, so why do it on Facebook?

What's your view on this? Do you think I might be right? Or not?

.

We are Peter Toner & Drew Burks. We help real estate agents get up to speed with social media. Want automatic updates? Subscribe to RSS feed or by email to recieve our tips!

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I have been set FREE! So Can You!

Everyday real estate agents ask me questions like:

  • What is the best phone for Realtors to use?
  • What is the best contact mgmt system?
  • What is the best email to use?

So I thought I would share a quick story with you …

For the past year I have been anxiously waiting to get my iPhone; and of course transition to all MAC computers.  (but that is for another time.) 

gmail logo 300x217 Goodbye MS Office | Hello Google

Last week my cell phone just stopped working the way it should, programs were freezing and the real problem was that my phone was no longer sending emails :(

Rather than call Sprint for tech support I just assumed this was my chance to make the switch to the iPhone so I headed out to the store to pick one up. 

On my way to the store I found myself with an internal struggle going on in my mind, I kept replaying all of the conversations with iPhone owners telling me how badly their ATT coverage sucked. 

Then I looked at the ATT cell phone rates and compared to what I currently have with Sprint and I just couldn't justify doubling my cell bill for the same benefits.

What to do to fix the delema?

I decided to take a look at the Google phones and immediately fell in love!  

But when I got home and excitedly began setting up my phone I couldn't get my email to send with this phone either …. so I called Sprint and still don't believe what they told me.

"Sprint no longer allows outgoing SMTP"! 

What does this mean?

Sprint wants you to use your own domain servers to send email, but my experience is that most domains don't work when trying to send over the cell carriers network! 

So I turned to Google and realized they have made it super easy to add your POP3 domain to your gmail which allows you to use gmail for your email client while sending/receiving email from your personal domain. 

So I figured what the heck … I imported my real estate and personal contacts from Outlook into Gmail and to my surprise Google automatically syncs my contacts, tasks, calendar, etc… to my phone without every having to "officially sync my phone & pc with a cable".

The only thing I don't like about this solution is that Gmail doesn't seem to allow you to use html in your emails :(  

So no more pasting screen shots or using links to my Social Media / Blog sites in my email signature file.  Can this be? Do you know anything different?

Are any other Realtors using Gmail like this? 

If so what are your thoughts and/or experiences?

.

We are Peter Toner & Drew Burks. We help real estate agents get up to speed with social media. Want automatic updates? Subscribe to RSS feed or by email to recieve our tips!

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Thank you Facebook Realtor Fans!

January 28, 2010

Thank you Facebook Fans –
all 3,284 of them!

 
Social media has become woven into the fabric of our lives enabling all of us to hear and be heard – Drew and Peter really appreciate the support and contributions from our fellow real estate agents on Facebook!
With you input WebRealEstateTools on Facebook is turning into [...]

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4 Critical Components to online success

January 28, 2010

Do you want a website or a strong online presence?
If you knew there were only 4 components to achieving online success, would you take action consistently?
We find that almost every Realtor we speak with wants to do more business online, yet most are not willing to do what it takes!   
So we are going to assume that [...]

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One of the biggest mistakes bloggers make

January 26, 2010

Realtors, you might never guess this one either …
and it's so blatantly obvious to those of us "in the know".
How many of you create your posts and pages in Microsoft Word?
Do NOT, repeat DO NOT compose your blog post in Microsoft Word and then just copy it directly into the WordPress editing box.
That's it – [...]

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The best place to comment?

January 13, 2010

Where are you more likely to take the time to comment?

Every day we scan and read blogs, forums, Facebook pages but few take the time to comment or add to the conversation.
That's a crying shame!
Sometimes the blame can be laid at the door of the software creators or sometimes the blog owner who misconfigured their [...]

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Are you ready for 2010?

December 30, 2009

The end of the year is a great time to reflect back ..

… on what goals you did and did not achieve, time to reflect on your daily actions.
 
Were they smart & effective or busy & non-productive? Our hopes are that you achieved your goals and have a clear direction for achieving even more in [...]

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New Real Estate Forum

December 10, 2009
Real Estate Forum

Interact on our real estate forum

Forums are really great for getting the conversation going. Unlike blogs, visitors can start new threads, ask questions and interact with other Realtor professionals.
 
Drew and I look forward to your participation in creating a better real estate community.
Here are the current forum discussions:

Advice for new real estate agents – Ask [...]

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How to lose clients – or not! Part 5

December 7, 2009
google-searches

How to attract home buyers and sellers who willingly ask you to help them buy or sell real estate.

This is part 5 of a series of articles. We already discussed how your potential clients "size you up".
They "Google" you to see what you are all about (just like you do when you want to find [...]

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Bad MLS photo competition

December 4, 2009
yep-we-live-here

We have a competition

On our Facebook Fan Page for the worst MLS photo!

It's just horrible that I found these amongst only 44 listings
Add yours to the "Bad, really bad MLS photos" Album by Monday the 7th -
the winner will receive one hour of free coaching!
 

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Contact Mgmt Systems for Realtors

December 1, 2009
CRM for Realtors

Which Contact System do you use for your Real Estate Business?
Recently we polled our Facebook Fans to see what CRM systems they were using as a platform for their real estate marketing endeavors, see what they have to say …
I was quite surprised at how many systems were being used, to be honest I was [...]

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Facebook Apps for Realtors

November 25, 2009
ToDoLists | Facebook

Facebook may be the single greatest tool for Realtors – period.
Still not sure how to use Facebook for your real estate business …
… We get this from Realtors all the time!  No worries, we have put together the below list of some of the top Facebook apps to help you get the most out of [...]

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Offline social communities are in the ICU

November 20, 2009

Offline social communities are in the ICUActually, offline social communities have been declining for decades ..

… Bridge & Bowling Clubs, Kiwanis, even the Masons are now in the ICU on life support!
Lets revisit 2000 when Robert D. Putnam published a book entitled Bowling Alone : The Collapse and Revival of American Community, The collapse and [...]

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Real Estate Graffiti, under arrest?

November 19, 2009
Graffiti

No, the Cop's are not looking for us!

We did this online for a bit of fun – you can too if you go to the URL at the bottom right of the image …

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Who has got time for all this Social Networking and Blogging Stuff?

November 10, 2009
iStock_000005850801XSmall

Who has got time for all this Social Networking and Blogging Stuff?How do you have time to sell Real Estate …
… and spend time on Facebook, Twitter, Youtube and all the other Social Networking sites?
Why is this important? Consider this fact:
25% of pages viewed in the US are Facebook pages
So, yeah – you need to [...]

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Are you following your passion?

October 29, 2009
iStock_000005688410XSmall

How do you know if you are following your passion?

One easy way to know is by asking yourself some simple questions …

Do you absolutely love what you are doing each and every day?

Do you wake up excited to go to work?

Do you desire to learn as much as you can about what you are doing?

OK [...]

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What consumers don’t see in an IDX home search

October 27, 2009
vow-no

What consumers don’t see in an IDX home search
So you have a website with an IDX home search …

… or you may possibly have a VOW compliant website (we explain the difference here)

You have paid good money to have an IDX or VOW real estate search embedded in your blog/website and you pay a monthly [...]

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How to automate your Facebook and Twitter content

October 26, 2009
iStock_000000704918XSmall

How to automate your Facebook and Twitter content
Should you schedule with Tweet Later or Automate with Google Alerts?

There is a time and place for everything! 

The best online strategy is balanced to provide current, up-to-date relevant content. 

Social Networking sites like Facebook and Twitter are far too important to expect that you can achieve success with only one strategy. 

The [...]

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Does Social Networking Result in More Closings?

October 16, 2009
yes

Does Social Networking Result in More Closings?Facebook, Twitter, YouTube, and Blogging …
I get asked this question all the time: “Can I really close more business using social networking sites like Facebook, Twitter, YouTube, and a blog?”
The answer is YES!
I know that many are skeptical, so I interviewed quite a few REALTORS® to find out what [...]

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Announcing the contest winner

October 15, 2009
Congratulations

Announcing the contest winnerAnnouncing the winner of a FREE fully optimized WordPress blog! 
Not just any blog, a completely custom blog for your real estate business!
After a short delay due to Drew’s bout of flue we are ready to announce the winner. It actually wasn’t easy as we had some really great entries, but at [...]

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How Banks treat home buyers

October 10, 2009

Kris Berg is a blog writter that we have great respect for in the real estate community
Kris writes on her own blog and as a columnist for Inman news. When we saw what she had put togeher here we litrally cracked up!
It would be even funnier if it wasn’t so close to the truth – about [...]

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Tech Tuesday and The Tribe

October 8, 2009
tribal

Facebook, Twitter, Youtube & Blogging …
What is it really all about?
I had the pleasure of being one of the panelist for the opening session yesterday at Tech Tuesday at the CAR Expo held in San Jose:
Opening Session: Text, Tweet, and Sell: A Dialogue on Tech’s Possibilities for Today’s Agents
Presenters: Ted Mackel, Drew Burks, and Edwin Ordubegian. [...]

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ReBarCamp comes to San Diego!

October 5, 2009
rebarcamp

RE Barcamps are an exciting interactive way for Realtors to participate

and learn about social media and WordPress blogging.
RE BarCamp San Diego will take place on November 12 during the National Association of REALTORS annual convention – sign up here - more details:
Time: 9:00 AM to 5:00 PM with a break for lunch
Registration: Begins at 8:30 AM
Twitter Hashtag: [...]

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Google Wave, a new online communication and collaboration tool.

October 2, 2009
google-wave

Google Wave is …
… a personal communication and collaboration tool" announced by Google earlier this year.
 
The app is now in formal "beta" mode, so what does that mean and how can it help me?
Google Wave is quite revolutionary offering many innovative features …
…to get the complete story you will want to check out the video toward [...]

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Contest | Free WordPress Blog Give Away

September 30, 2009
free contest

Contest | Free WordPress Blog Give AwayMany Realtors just don’t know where to effectively start online.
You hear real esate agents saying they are closing sales from their blog and social media sites like Facebook, but most real estate agents tell us things like:

I don’t know where to begin
I wouldn’t know what to write about
Nobody cares about [...]

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